On comms design

communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.

6/10/2008

Employer brand

Myself and the great people at Grapefruit will be conducting some brand management trainings and one is focused on employer branding.
As a preview I did an interview on this with BusinessEdu here
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2 comments:

Anonymous said...

great people at...? comeoooooon, share a little with us!

6/11/2008
Bogdana Butnar said...

sorry anonymous, I was posting in a hurry and did not check. will correct all incoherent posts

Thanks for the support :-P :-)

6/11/2008

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