A while back, one famous CD in Romania starred in a commercial for ...umm, something, which became quite famous as it was mixing rather niftily some Star Wars references with good old Romanian knee-slapping humor. Now, someone in Romania's own 24/7 movie channel PROTV, who I bet has no clue of the important decision he / she has made, has decided to take the character of that commercial and make it into a regular appearance on TV.
Currently it is only as an intro to Seinfeld but if this keeps on going I see it turning into a full fledged series of its own.
Have only managed to see the one below, and apart from the blatant brand cameo by Ruby Tuesday - I wonder how much they paid - I have rather enjoyed it.
As I said, I look fwd to seeing it turned into a real series rather than this billboard-in type thingie, but until then, it counts as advertising's first foray into content :-)
communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.