communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.
If you're Romanian and subscribe to some sort of business newsletter you will have found, today, that McCann's PR machine is working because my face is plastered all over. The news is that I have been made Managing Director of McCann's digital arm, MRM. And it is true.
Zoso broke the news and he was right as always. I have also said some things in the news and they're stupid mostly because that's how I feel right now with everything avalanching down on me.
So some things that are going to change are: I will be moving my digital posts to a new blog, which I will hold in Romanian and will keep only my planning blog in English. I will also be writing on the company blog for a bit so expect this one to slow down. This blog will remain, as always, divested from corporate interests so no bickering about digital rivalries here, no grand plans for MRM discussed, no strategy outlined.
People who I have promised to organize a meeting to, I will keep my promise shortly. And I will also post links to all of the above soon. I just thought I should make a note of it here as well.
... here goes nothing .... :-)