Troubled American financial world may also mark the end of some history-making identities, specifically Merrill Lynch's bull, Lehman Brothers' family-sounding name, Bear Stearns' stern and elegant type and even AIG's full blue backgrounds.
While LB and AIG may not be case studies worth mentioning, Merrill Lynch is one of my favorites and one of the most daring and clever identities I have ever seen in banking. It would be a pity if Bank of America was dropping it...
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