I have finally found a use for Facebook. Normally, I dutifully ignore all requests and reply to some messages but tonight I took extreme pleasure in blocking a certain young politician, former Justice Ministry, who tried to add me.
This, I felt, was relevant because the act of blocking was a political response. It made me able to place a political choice.
It also made me think of how important it is for public people to understand how to use social media. Simply building a profile and then randomly adding people - or worse asking your agency to do it - will only annoy people.
Instead think about building content, use Facebook tools to analyse your audience's profiles, build knowledge instead of building data bases for SPAM.
communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.