communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.


My first block in Facebook

I have finally found a use for Facebook. Normally, I dutifully ignore all requests and reply to some messages but tonight I took extreme pleasure in blocking a certain young politician, former Justice Ministry, who tried to add me.
This, I felt, was relevant because the act of blocking was a political response. It made me able to place a political choice.
It also made me think of how important it is for public people to understand how to use social media. Simply building a profile and then randomly adding people - or worse asking your agency to do it - will only annoy people.
Instead think about building content, use Facebook tools to analyse your audience's profiles, build knowledge instead of building data bases for SPAM.

1 comment:

Anonymous said...

Well done! I can't stand that opportunist...