For those who have not seen it is here
LATER EDIT: also some links for those who asked
the barbarian group
branded utility interview
LATER LATER EDIT: here a thorough linking to all that was written about the conference
communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.