communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.
The antithesis of TV
Is this new service by google which enables you to bid for your preferred demographic group. If we do not start from the assumption that people lie about their details online, this may actually be as far away from TV advertising as it can get. It means more control over your budget, but does it mean effectiveness?