On comms design

communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.

4/18/2008

UGC money

”Advertising revenues against user-generated content are modest,” says Mr. Verna,” and they are expected to stay that way for some time.”
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