The advertising industry is in turmoil in Romania. Reason? There is no one to hire. I mean, sure, there is a bunch of converse-wearing, emo-haircut, slim tie, Fabrica-populating, Red Bull guzzling, cool wannabe blogger students who come a'knocking. But the truth of the matter is they are not hiring material for one reason and one reason only: they only want to be in advertising as a temporary way of passing time, in between parties and sleeping, before they become millionaires and don't need to work anymore.
So ad agencies who used to be complacent have started putting out to look for the good people.
Also for your delight check out some of the more creative ways in which they write their job ads here Plus the search is on with several events happening such as the ADC's school of creatives and maybe even some Young Lions initiatives.
If you ask me, these are just ways in which the ad industry proves it has no clue as to what it is it should be doing. When you look for art directors how about Filter Design Competition, or the local Art Schools or look for talented cartoonists, or do internships for arts students? Putting out a cool ad just means you'll attract more people who have no clue how to make a cool ad but sure love one when they see it.
communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.