Can you say "viral"?

Simple idea: man jumps over car


Follow-up questions:
- is it fake? (tens of shows on American TV attempted to answer this, thousands of youtube users tried to prove it was fake)
- can I do it? (tens of teenagers tried it despite Kobe saying you should not try it at home)



- can another VIP do it? (tens of responses to the video from other players)

- can he jump something even more dangerous? (Kobe jumps over snakes)



and then the story continues:
- did he really do THAT?
- can I do it?
- what else can he jump over?

That's the story of a viral pure and simple. For Nike.
Plus, in one of the TV shows the crew is heard discussing how they had gone and bought the sneakers the next day :-)