On comms design

communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.

5/25/2008

Thoughts of the evening

The idea of cognitive surplus (details here) is impossible in Romania as long as BMW, VW and Audi keep bringing out new models in every range every season.

For those working with beer clients, the first beer blog here [Brew blog] completely slanted by the fact it is owned by Miller, yet with curiously interesting news mainly about the US market. Must read for non-techie corporate blog example.

Cool analysis of the Yahoo Microsoft debacle here and here
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