Jo Groebel - The German Digital Institute
The most powerful force is the community building in Internet - young people don't bother to read newspapers (is he talking with surprise in his voice about web 2.0 :-)?)
We used to think in terms of demographics but this does not apply to online - people are focused on situational needs and moods and that is the answer: provide solutions to situational needs
People tend to overestimate short term innovation and underestimate long term innovation and this is one defining feature of the Internet: in the long term it will get so much better.
Online is about targets that follow kick, emotion, democracy, information processes - the more you can arouse them emotionally he more information they are willing to process
Verbal intelligence on the down and visual intelligence on the up - more attractive is video or images
citizen journalism will not obliterate professional journalism because professionalism will not disappear
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