Guy's book "Rules for Revolutionaries" is packed with the best suggestions for further readings.
Here are some I selected:
Donald Norman, The Design of Everyday Things
Barbara W. Tuchman, The March of Folly, from Troy to Vietnam
Thomas Nagle and Reed Holden, The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making
[as an interesting aside, the pricing book costs 55 in paperback and 28 in hardback :-) pricing strategy, huh?]
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2 comments:
The Strategy And Tactics Of Pricing - most great book. It changes my mind about a marketing process. Strongly recommend
these books are good to read, i agreearticle writing services
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