Internet on mobile, case study

I recently changed my phone to a cuter version (well yes, before being an online person I am a girl and girls like cute things) and it came with a Internet on mobile option, free for two months.

I had previously refrained from getting Internet on my mobile because I think there should be some places where you are not connected and where e-mail cannot reach you. But since it was free, I said what the heck. Plus the guy at the counter did not look like he could understand a principled stand against Internet everywhere.

So as I was cruising a full 3G-city I decided to run a test. I set on my connection on my new phone in the quest for a simple piece of info: the running time of Xmen origins: Wolverine. Meanwhile, with my other phone I tried to get the same info without connecting to the net. As the one phone was painfully "connecting", I tried calling a bunch of friends, got "out of range" signals from most, called 931 to get the number of the Mall where the cinema house was. At this point the other phone had finally connected and was asking me to type in my Internet address. I had to pull over and type and then get the "connecting" screen again. Which left me enough time to call the Mall, talk to the cinema info desk and get the time I needed.

By the time I got to the cinema house my other phone was informing me that I could not view the desired page because I needed Flash player. Sooooo, Internet on mobile 0, other ways - 1

Am I doing something wrong?

Mobile marketing

Doug Busk, VP of Industry Relations, SinglePoint: “There’s rich multi media options, full streaming video. There’s in-game ad options, there’s SMS, because its ubiquitous, but in an era of experimentation it takes a consultative approach to find what mechanism is appropriate for your target” at the OMMA Mobile Conference

Somehow, seeing how people react to videos on small screens I have my doubts about this. Anyway, have a read of the conference blog here and tell me if you don't feel like they have no idea what to do.