communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.

Showing posts with label invention. Show all posts
Showing posts with label invention. Show all posts

8/28/2009

Books like organisms


This is neat. Found it via Ben and it's a young lady who makes visual renderings of books. Like, for instance, this is On the Road, by Jack Kerouak (she broke the first chapter into segments, sentences, words and color coded everything :))

7/01/2009

Wieden+Kennedy launch Platform

This is what makes W+K great (although this time I think it's Anomaly who've made the first move
when they launched)
all details here
"To handle these types of projects, Brookes and Collier have launched a recruitment site they're hoping will attract programmers, fashion designers, engineers, anthropologists, artists—basically all creative types outside of advertising. Brookes says that they're not looking for people who specifically want to get into advertising; they'll only consider applicants with ad backgrounds if they also have the right kind of ideas. Platform has been accepting applications online--and will be until July 10--in the form of social media projects. Applicants need to identify a problem or something that irks them, fix it, document the process through photography and upload the album to Flickr. And, to introduce themselves and answer a list of introductory questions, applicants must create a YouTube video."

4/27/2008

LOL

I know it's old (already featured on OTV :-P) but I have to paste it here. ASIMO is so neat :-)