6/30/2008
6/27/2008
Youtube is moving ahead
Company release says
"Long Form Content
You now will be able to upload and monetize videos in your account that are longer than 10 minutes. This feature is exclusively for partners. Independent Film makers that partner with us will now be able to upload their feature films on our site. Please note that for long form content, the maximum file size is 1GB."
and also spotted this video with info tags [someone can clarify is this is youtube app or uploader app?]
"Long Form Content
You now will be able to upload and monetize videos in your account that are longer than 10 minutes. This feature is exclusively for partners. Independent Film makers that partner with us will now be able to upload their feature films on our site. Please note that for long form content, the maximum file size is 1GB."
and also spotted this video with info tags [someone can clarify is this is youtube app or uploader app?]
CGC vs the real deal
I am sure there is much to discuss about this chart but please compare youtube streams to hulu streams....
via
6/24/2008
About electoral campaigns
Some people at Cotidianul asked me what I thought about the latest electoral campaign and I gave them some answers together with Serban Alexandrescu, Raluca Feher, Bogdan Naumovici and Felix Tataru. Also some politicians replied and you can find all the answers here.
6/22/2008
Learning about brands
I have always felt there are so many aspects to brand building that planning simply does not cover because we work in advertising agencies which just do advertising. That is why I was happy to join with the cool people at Grapefruit to put together a training module on brand building.
Dialoguri despre brand is a full day tutorial run by myself and Stefan Liute which covers a lot about branding, marketing comms, employer brand, brand online and effectively works as an intensive training for brand management. It is targeted mainly at brand managers or marcomms specialists and involves a lot of case studies and exercises.
Full details here and the first session is on the 27th so I will keep you posted on how it went.
Romanian trends / realities
This weekend we drove around a lot so I got to notice some interesting "cultural
happenings":
1. Road/highway-side picnicking - lots of people pull up by the side of the road wherever there is a small clearing and have a barbecue there. And before you say, yeah yeah, these are the classical Romanian grill-makers [notice i said picnic] I will tell you they were 20-ish, driving SUVs and drinking Red Bull. Weirdly enough, I think we might be witnessing a mainstreaming/high ending of the much berated grills.
2. Healthy advertising - the buildings where I live are plastered with pictures of fruit and veg. ALL ADS feature a reference to healthy food including the totem from a nearby McD which has been redecorated with pictures of veggies. In stark contrast to this ...
3. Midnight snacking - vendors at my local Shaorma place tell me they have seen a rise in young women, coming back from clubs and stopping over for a quick sandwich. In the US they would do this at the IHop (international house of pancakes) and yes, I do talk to the Shaorma guys.
4. Minimalist suburbia - you want to live in a house not a flat so you decide to get loans you have to pay for the rest of your life and make one. Trouble is there is not much money left for anything else like nice furniture or a garden so you live on mattresses and leave your walls unpainted until he gets that raise.
5. Mall-apathy - you drive to the mall, struggle to find a parking spot only to lounge around and not really visit any shop or buy anything.
hmmmm, this only says to me that young people have no clue their parents are running out of money and the parents-to-be have finally sensed the bitter smell of incoming hard times [as Serban nicely said it in his presentation here]
happenings":
1. Road/highway-side picnicking - lots of people pull up by the side of the road wherever there is a small clearing and have a barbecue there. And before you say, yeah yeah, these are the classical Romanian grill-makers [notice i said picnic] I will tell you they were 20-ish, driving SUVs and drinking Red Bull. Weirdly enough, I think we might be witnessing a mainstreaming/high ending of the much berated grills.
2. Healthy advertising - the buildings where I live are plastered with pictures of fruit and veg. ALL ADS feature a reference to healthy food including the totem from a nearby McD which has been redecorated with pictures of veggies. In stark contrast to this ...
3. Midnight snacking - vendors at my local Shaorma place tell me they have seen a rise in young women, coming back from clubs and stopping over for a quick sandwich. In the US they would do this at the IHop (international house of pancakes) and yes, I do talk to the Shaorma guys.
4. Minimalist suburbia - you want to live in a house not a flat so you decide to get loans you have to pay for the rest of your life and make one. Trouble is there is not much money left for anything else like nice furniture or a garden so you live on mattresses and leave your walls unpainted until he gets that raise.
5. Mall-apathy - you drive to the mall, struggle to find a parking spot only to lounge around and not really visit any shop or buy anything.
hmmmm, this only says to me that young people have no clue their parents are running out of money and the parents-to-be have finally sensed the bitter smell of incoming hard times [as Serban nicely said it in his presentation here]
Thought of the weekend
Life outside the office is sooooooooooo effing complicated I think I might just stick to being a workoholic [overwhelmed by weekend full of LIFE related happenings]
6/19/2008
Personal note
Today has been the most exciting day of this entire year.
Found out my grandad will be alright after surgery and got gifted book vouchers worth a fortune by a happy client so I literally pillaged Carturesti, leaving with five bags of books (Dragos and Bogdan your promised ones await :-)).
Plus I made my bid for a lovely baby pup Beagle which, if I get lucky, will be mine shortly.
All in all, today feels like a birthday...yayayyyy
Found out my grandad will be alright after surgery and got gifted book vouchers worth a fortune by a happy client so I literally pillaged Carturesti, leaving with five bags of books (Dragos and Bogdan your promised ones await :-)).
Plus I made my bid for a lovely baby pup Beagle which, if I get lucky, will be mine shortly.
All in all, today feels like a birthday...yayayyyy
6/17/2008
Small fun stuff
Someone I don't know has come up with a new nickname for me: Blogdana :-)
I somehow find that flattering
I somehow find that flattering
6/16/2008
Serban Alexandrescu's IF08 presentation
Viewable above, can be downloaded from here and deserves serious consideration which shall be paid to it subsequently [i.e when life stops happening :)]
6/15/2008
Ben Stiller's how to make a viral
I love this video of Stiller making a VIRAL. Watch and learn :-)
[as an aside, if ever made to choose between Bale and RDJ I think I would go for Bale. But it took a whole weekend of thinking to get to this conclusion...]
Also, this video was made for the 2008 MTV Movie Awards.
[as an aside, if ever made to choose between Bale and RDJ I think I would go for Bale. But it took a whole weekend of thinking to get to this conclusion...]
Also, this video was made for the 2008 MTV Movie Awards.
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