communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.


People do not read ads

This is what Gossage used to say. They read what interests them. and as a corollary I would say that when in a certain frame of mind, topics related to that frame of mind seem to be more and more frequent.
After this, I can across this from Manac. Yet another person I treasure who has made a conscious decision to not give this country another chance...

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