In the ever-growing category of "writing about things that get me pissed off" today I though I might add to the general knowldge of the world by settling an age-long dispute with a definite reply.
Ever since people have made videos there has been left over footage which is often funny and usable as additional video content. With online media going gaga over video content, people have started releasing the videos per se plus additional footage showing how the video was made.
These are called MAKING OF...
yes people loving making of's. They are not Making OFF, because to make OFF means you run away, to hasten in another direction.
So next time you try to impress your client, try releasing a making OF instead of a Making OFF and make sure you spell it right in your ppt presentation
communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.