Remember the wild rumor that Dr. Pepper was going to give out free cans to ALL Americans if Axl released Chinese Democracy? Well, he did and they did. Only you had to go online for a coupon. Here. Smart heh?
And if you cannot think of five reasons this is smart, then you don't understand marketing.
LATER: courtesy of Victor, this article surfaced. Axl is suing Dr. Pepper for only holding the promo for one day LOLOLOLOLOLOLOLOLOLOLOL
communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.