communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.

12/29/2008

Their people are smarter than ours

Not because they said Apple was right but simply because I would never ever ever ever ever ever ever ever ever ever ever ever ever ever ever ever ever (okay you get the point) expect our own advertising regulatory body to say something like this:
"We considered that people would understand [the ad] to mean viruses that infected Windows based PCs would not infect Macs and that Macs were less likely to be infected by viruses than those PCs; not that Macs would never be infected by viruses and did not require virus protection. ... We concluded therefore that the ad was not irresponsible or likely to mislead." Not after I personally have heard such abnormities (invented word, I know) like "the ad tells people to buy this products and this is against the law", "the ad targets kids because it has kids in it", "the ad speaks about the product in a warm way" ...

full story here

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