communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.
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http://www.crunchgear.com/2009/03/15/holy-cats-there-is-a-drm-chip-inside-the-ipod-shuffle-earbuds/
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