communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.

3/13/2009

Learn digital

You can by attending this seminar which is taught and promoted by one of the good people in the industry. I have had a quick run through the topics and the presentation and I can tell you that it answers some basic questions - without wich you cannot live online - but also goes into some of the more advanced issues in order to not only clarify but inspire.

The description below:
"situatia pietei de advertising online in Romania, mecanismele acesteia si tendintele pentru urmatorii ani
- tipuri de campanii, tipuri de formate de publicitate online si exemple concrete de sincronizare a acestora
- tehnici de mediaplanning online (optimizari pre, in timpul si post campanie)
- tehnici avansate de analiza si optimizare (cum sa cresti rata de click fara a schimba bannerul etc)
- introducere in tehnologiile de adserving, prezentare, utilizarea eficienta a facilitatilor pentru optimizarea campaniilor
- folosirea corecta a microsite-urilor, proiectelor Beyond-the-Banner, a publicitatii contextuale, a marketingului viral, a campaniilor cross-media etc"

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