Editorials

For some time now I have been writing strategy editorials for Strategic.ro and promising to translate them for the blog. Obviously, I have not had the time so I am simply posting them here with links so you know what I have been thinking about.
1. Bucharest makes us pay a heavy toll, in that it puts us in a mindset where we seem to think that only what happens here is relevant
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2. The crisis has been sucking the very creativity out of communications and somehow we are missing out on the opportunity to tell stories.
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3. How online may be more effective in doing some things, but it will never beat TV in doing others.
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4. Measuring efficiency online and how we need to go beyond CTR and clicks and become involved with engagement and affinity measurements
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5. How new planners have to switch quickly from a "boom" frame of mind to a "moderate" frame of mind.
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