On comms design

communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.

4/27/2008

Stuff I learnt

while reading the latest edition of Fortune

“one common mistake is to confuse invention for innovation. Invention is to create something new. Innovation is to create something new that makes money”

“You cannot ask people what they want if it is around the next corner” Steve Jobs

Jean Louis Gassee, former Apple exec, “Democracies don’t make great products. You need a competent tyrant”
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