On comms design

communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.

4/15/2008

Art Directors' Club


Pics from the presentation. I spoke about how little things get you to big creative ideas and how magic is in the details. :-) At least that's what I think I spoke about. Thanks Serban for asking me :-)
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