On comms design

communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.

4/18/2008

Digital advertising

Thought: if you run a campaign on TV and then you upload it on youtube and people watch it there too, do you call it "viral"? Or even simpler, if you upload a commercial on youtube, send the link to all your address box and people watch it there, is it a viral?
I seem to get thins weird notion that it is not.
And I wish for two things:
- client to stop asking agencies to make "virals"
- agencies to stop saying they are making "virals"
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