I spoke about this. It got me 30+ more Twitter followers which I ascribe to me saying swear words from time to time. Also want to make sure people got the message which is NOT "stop using social networks" but rather "be AWARE of yourself on a public space online"
communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.