communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.
CLoser to advertising of the future
Remeber when Facebook tried to scan all your friends' links and generate ads based on their preferred locations? Well, we might have yelled back then but check this out: people can like or unlike Ads :)...are you telling me you will not click on something 39% of your friends have given a thumbs up for?