communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.


Social networks and personal life

We seldom talk about this because SNs are more about the future, making big money, cultural shifts, but how often have you thought about the deep impact they have on your personal lives?
I loved this confession here

"And then there's jealousy. In all that information you're posting about your life—your vacation, your kids, your promotions at work, even that margarita you just drank—someone is bound to find something to envy. When it comes to relationships, such online revelations can make breaking up even harder to do.

"Facebook prolongs the period it takes to get over someone, because you have an open window into their life, whether you want to or not," says Yianni Garcia of New York, a consultant who helps companies use social media. "You see their updates, their pictures and their relationship status."

Mr. Garcia, 24, felt the sting of Facebook jealousy personally last spring, after he split up with his boyfriend. For a few weeks, he continued to visit his ex's Facebook page, scrutinizing his new friends. Then one day he discovered that his former boyfriend had blocked him from accessing his profile."

If you think you are not part of this, think about the following:

- do you edit the images you post of yourself? do you untag unflattering images of yourself posted by your friends? do you sneak a peek at people's relationship status everytime you visit their page? do you check out your ex's page or do you try to see who they post wall-to-wall with most? do you sometimes play with your relationship status message just for kicks? do you post status messages with inuendos? do you comment on people's relationship status? do you post cheesy love songs?


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