Went to the movies today and saw no less than 3 (!!!!!) trailers to movies connected to the idea of alternate realities and "second life" like situations.
Avatar (trailer below), Gamers (trailer on youtube has embedding disabled - BTW really stupid move on the producers part, but simply search Gamers trailer, and Surrogates are just three movies dealing with people leaving their real lives behind to start living in alternate realities. From the straight forward Gamers, where the plot is simple: one gets deathrow inmates to control via brain mapping and play in a bloody war, to the more intricate Surrogates where the real life human sends out a clone to live their life and finishing off with the much hyped Avatar, the concern of Hollywood directors is that technology is making people renounce their real lives to move to alternate realities where their powers are enhanced and their overall experience is heightened.
The topic seems to be endless, with Southpark also doing a hilarious episode on World of Warcraft (most disgusting scenes embedded below but it's really worth watching) and also, a similar topic under-running the script for Wall-e.
communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.