Romanians are famed for liking free stuff and that is why we do so many promotions and take so much shit from our consumers when they complain about the free stuff they get. We are a freebie nation and illegal downloads are part of everyday life because free is better than not free under any circumstance.
Interestingly, in a different world, not only because it's across the big pond, Faris thinks that there may be a different way of looking at this. While I find it natural to dig for the free stuff, he says
"Most people can't really be bothered to steal stuff, if it's easier not to, within certain price elasticities, I imagine. In fact, I reckon there will be room for free, ad supported and paid for versions of the same content to mutually co-exist, based on context." from here
I am trying to figure out the circumstance in which this could become a fact, an worth considering, fro Romania as well. First you would have to have relevant content and you really wanted, then you would have to have an easily accessible way of getting it at an acceptable price and finally you would have to have reliable and fast means of payment and delivery. Where we are right now? The only decent content I would pay for is foreign, there is no easily accessible route to it and I actually have to drive to pay for it or pick it up sometimes.
It's a sobering and hopeful thought however, that at some point, we might evolve to the point where the desperation of a few cents or a few extra minutes of waiting will not be so excruciating to us that we are willing to spend hours on end to find a free option.
communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.