communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.
New interesting book for planners
APG UK is as active as ever and they have published a book entitled The Gold Standard, which contains all the award winning cases from the APG Creative Awards.
"Since the APG Creative Strategy Awards began, in 1993, fifty-one papers have received the accolade of a Gold Award, out of around 900 papers submitted. APG chairman Matt Willifer has brought these papers together into an unparalleled collection of great strategic thinking: thinking that is not just impressive on paper, but which has directly resulted in great and effective work. The papers have been arranged, not chronologically nor by original judging category, but by the different strategic approaches demonstrated. This book thus provides a structured framework to show the different ways, and points in the process, where great strategic thinking can really make a difference" says the APG.
If you would like to get this book APG Romania is considering ordering a big batch so let us know by writing to firstname.lastname@example.org. We do not know if we can get it for free but we'll try to get preferential price :-)