Doina introduced me to The Whitest Boy Alive. And then I found this video which you have to watch while listening to the music :-)
LATER EDIT: the reason this sounds so good is that the main man is of Kings of Convenience fame...:-) remember this?
communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.