takes you down two paths. Or so it seems from what I read the in corporate glossies featuring the success stories of corporate Romania.
- path 1: you're 34, you've reached your desired position so you develop a belly, buy a shinier car, plan your yearly holidays, raise your snotty kid. you're done
- path 2: you're 34, you've reached your desired position so you rebel, you quit, you become involved in non-profit, you take up interesting sports, you travel, you wear only T-shirts with messages. you're done
either way, you're a cliche. The trick is to be content with whichever path you choose because, depending on the snottiness of your kid, the size of your belly, the silliness of your NGO or your T-shirt, none is the better one.
communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.