communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.


Planning in Ro loses key person

I don't particularly get along with Razvan Matasel (Leo's former Head of Planning) mainly because people tend to tell me that I am the female version of him. Which is annoying for several reasons I won't get into. But one thing that I will never deny about him is that he's played a key role in shaping planning in Romania. I know there are people said to have been planners before Matasel but, if anything, he should be credited with getting agencies to think about having a planning department.

And no, this is not an obituary - he's not dead. Just leaving Leo to start his own thing.

Two things come to mind:
1. How will Leo fare now that its entire senior team has been slashed down to zero?
2. Will Razvan join the now pathetically long list of people starting strategy consultancies or will he surprise us all with a more innovative [and lucrative] concept?

And also, this latest announcement makes me realize that maybe, after major upturns in the industry, we are finally seeing a renewal spirit blowing through. Maybe with younger people invading the now-empty senior positions in multinationals and with seniors forced to think outside the box, in their new positions as business people, communication will be revived.

... ?


Monoranu said...

tu? varianta feminina a lui Matasel? :)) asta cred ca e cea mai mare jignire. :) anyway, tu ai mai plecat?
toata lumea e pe cont propriu. si claudiu florea are agentia lui si mai stiu cativa.

Bogdana Butnar said...

nope, eu nu am mai plecat si urmeaza si de la mine neshte vesti insa mai prin septembrie :-)