communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.


McDonalds automated in Bucharest

I have been following McD's in Romania lately because somehow their development strategy seems to be smarter than expected.
After introducing free wifi in all restaurants and creating new design location for super/hypermarkets, they seem to be upgrading their McDrive with what Romanians have only been seeing in movies: order booths. Behold the future of McD in the making! :-)
Also, it seems that with no proper hang-out locations, McDs are also becoming after-club get-together places for the young and restless of Bucharest (like IHOPs in the US)

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