I like this campaign by diesel. In Romanian we would say "nu fi absurd, nu fi tampit, nu fi penibil" :)
communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.
3/27/2010
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http://vanghelieblog.wordpress.com/2010/02/04/stupid/
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