Interesting fact: during a recent digital gathering in London, most heads of main UK brands said that they had "no digital strategy for social media yet". It seems that everyone is just going with the flow for the time being :D
Interesting fact no. 2: local brand manager for nice and exciting brand confessed that the only apps she truly sees the worth of are branded utility apps like USPS's gimmick which lets you calculate the type of box you need for your to-be-shipped item (virtual box)
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What I say here is what I think but this does not mean that the place I work at should be in any way held responsible for that since I also do thinking when I do not work.
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1 comment:
Local brand manager as in romanian BM?
I would add that the clients must decide about whether an app is useful or not. If it helps them solve a real, mundane problem that they have it's great.
I'm all for branded apps, in whatever form or shape they com. This USPS augmented reality app seems very clever to me. If the size of those boxes is specific to USPS that's even better :)
Looking forward for other insights gathered there.
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