communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.

3/23/2008

Sony madness

You thought the bouncing balls were crazy? the paints? the bunnies?
This is what Sony Bravia is doing for its new commercial



It is/will be called Foam City and is made by Fallon. Look fwd to seeing the final product
More here

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