communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.


Sony madness

You thought the bouncing balls were crazy? the paints? the bunnies?
This is what Sony Bravia is doing for its new commercial

It is/will be called Foam City and is made by Fallon. Look fwd to seeing the final product
More here

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