On comms design

communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.

3/16/2008

Telecoms in Romania

when they celebrate millions of users

Orange
[this was broadcast in Romania with a different copy referring to the 10 million users they have acquired; please recognize the decency of the marcoms dept who did not ask that the earth be covered in orange even though it may have ruined the idea :)]


Cosmote - 3 mil



Cosmote - 1 mil



Vodafone

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3 comments:

Anonymous said...

the vodafone ad: pretty weird that they would make a goal out of turning all the lights on, since everybody today is so envrm. conscious and would tell you to do the opposite. just saying...:)

3/18/2008
Anonymous said...

Celebrating x millions of people that are not aware of what is happening to them...http://www.storyofstuff.com - watch this (its 20 minutes but it's worth it) and then help communicate, but check your ethics first!

G

3/18/2008
Bogdana Butnar said...

@ andreea I think we give advertising a bit too much credit. Not a lot of people think about the minute details of what this and that may mean. the goal is to make a point and we do it without thinking of consequences :-)
@ anonymous: ethics and advertising, wow, that will be the day! sorry to sound cynical but advertising has nothing to do with ethics today or any day. I find more and more that talking about these two in the same sentence gets you weird looks from everyone

3/18/2008

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