On comms design

communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.

2/26/2008

Tomorrow I am speaking at DMF

Round 2 in the afternoon so drop by and see me if you'd like. I am speaking with Costin and Radu and Doru so amongst the four of us something nice should happen. If all else fails I will make funny faces...details here
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2 comments:

Anonymous said...

Mi-a placut ce ai zis azi! ai fost peste Radu Ionescu si "cei doi"!
BRAVO

2/27/2008
Bogdana Butnar said...

:-) multam. mie-mi place conceptul de branded utility pentru ca nu se bazeaza exclusiv pe "creativitate" fara rost. si mai ales pentru ca traiesc cu impresia ca brandurile trebuie sa mai si dea ceva nu numai sa vanda
am asezat prezentarea mai sus

2/28/2008

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