On comms design

communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.

2/08/2008

Mobile marketing

Doug Busk, VP of Industry Relations, SinglePoint: “There’s rich multi media options, full streaming video. There’s in-game ad options, there’s SMS, because its ubiquitous, but in an era of experimentation it takes a consultative approach to find what mechanism is appropriate for your target” at the OMMA Mobile Conference

Somehow, seeing how people react to videos on small screens I have my doubts about this. Anyway, have a read of the conference blog here and tell me if you don't feel like they have no idea what to do.
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