communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.


Social media and politics

For a while now I have been listening to the BBC World Service in the morning. It's been giving me a different perspective on blogging and social media and its relevance for the world, especially with recent world events bringing services like YouTube and Twitter in the limelight.
When you've had enough of local bickering between bloggers and journalists have a read at how social media helps and makes a difference in conflict areas
- Social media in Iran
- Iranians use video to tell stories
- Iran and the use of media

also a very decent analysis of why blogging is what it is here

[oh, and to journalists: have a read to learn how good reporting and interesting stories are made]

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