communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.
Interesting design concept in Romania
Just because people from outside Romania read this blog, I want to write about The Ark which is where Headvertising and Co do business these days. The Ark is a cool building concept which revolves around the idea of creative nest. The building is an old customs house, built by famed architect Saligny, which was redone to be both the HQ for some of the country's top creative agencies but also an exhibition space on the lower floor.
See some pics and read some more here; got reminded of this reading about the Rietveld Design Academy here
Just in case you don's know the guy: this one is by him