Just read this article that says Romanians find Internet more credible than print media but less credible than radio and TV. While this may mean that in the battle between offline journalism and online journalism, the latter may want to claim a victory I doubt the results of the study precisely because TV, which is the least credible and most viciously manipulating medium in Romania, remains atop the trust scale.
Incidentally, among younger target Internet ranks as number one in trust, which makes me think that people did not rank trustworthiness but rather frequency of use.
communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.