communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.


Blog outtage

I am back from holidays but some things are moving a bit too fast for my post-vacation mood and am a bit overwhelmed. Some important stuff also on the way which means you will have to bear with me for a while before the blog resumes usual flow.
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