On comms design

communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.

9/27/2009

Creativity

This is something to think about. Hint: it has to do with the kind of education we give ourselves and our kids

"NASA did a long-term study decades ago where they tested a group of Kindergarteners on creative problem solving. 95% scored in the highest quadrant. Then they came back and did the same test every year with the same kids all the way through high school. By the time these kids graduated only roughly 5 percent still scored as highly-creative problem solvers..."

From here
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2 comments:

Webroll said...

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9/29/2009
Mo said...

Sal! Tind sa cred ca "Brand New" (in I READ) are linkul un pic anapoda. :D In loc sa fie spre blog e spre Google Reader ;)

9/30/2009

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