On comms design

communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.

6/16/2008

Serban Alexandrescu's IF08 presentation



Viewable above, can be downloaded from here and deserves serious consideration which shall be paid to it subsequently [i.e when life stops happening :)]
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