Interesting fact: during a recent digital gathering in London, most heads of main UK brands said that they had "no digital strategy for social media yet". It seems that everyone is just going with the flow for the time being :D
Interesting fact no. 2: local brand manager for nice and exciting brand confessed that the only apps she truly sees the worth of are branded utility apps like USPS's gimmick which lets you calculate the type of box you need for your to-be-shipped item (virtual box)
communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.