On comms design

8/14/2008

Calling digital planners

I am interested in getting together with people who think they fulfill the role of digital planners in their agencies.

If you think you're a digital planner or are interested in digital strategy can you e-mail me or leave me a comment here and I'll try to set up something for next week?

Superbad is superbad :-)

Y'all need to see this movie :-)

APG updates

Please read this if you're interested in running for the board of APG Romania and also to find about updates on what we have been up to. Thanks Costin and Razvan

Planning in Ro loses key person

I don't particularly get along with Razvan Matasel (Leo's former Head of Planning) mainly because people tend to tell me that I am the female version of him. Which is annoying for several reasons I won't get into. But one thing that I will never deny about him is that he's played a key role in shaping planning in Romania. I know there are people said to have been planners before Matasel but, if anything, he should be credited with getting agencies to think about having a planning department.

And no, this is not an obituary - he's not dead. Just leaving Leo to start his own thing.

Two things come to mind:
1. How will Leo fare now that its entire senior team has been slashed down to zero?
2. Will Razvan join the now pathetically long list of people starting strategy consultancies or will he surprise us all with a more innovative [and lucrative] concept?

And also, this latest announcement makes me realize that maybe, after major upturns in the industry, we are finally seeing a renewal spirit blowing through. Maybe with younger people invading the now-empty senior positions in multinationals and with seniors forced to think outside the box, in their new positions as business people, communication will be revived.

... ?